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Marketing : Beth Comstock at GE

Background

Summary

Leads GE’s efforts to accelerate new growth. Operates GE Business Innovations, which develops new businesses, markets and service models; drives brand value and partners to enhance GE’s inventive culture. This unit includes GE Lighting, GE Ventures & Licensing and GE sales, marketing and communications.

Since 2008, served as GE’s chief marketing and commercial officer. From 2006, was President of Integrated Media at NBC Universal overseeing ad sales, marketing and research, and led the company’s digital efforts, including early development of hulu.com, Peacock Equity, and acquiring ivillage.com. In 2003 named the company’s first chief marketing officer in more than 20 years. Previously, held a succession of roles at GE, NBC, CBS and Turner Broadcasting.

Member Nike’s Board of Directors and Trustee president of the Cooper-Hewitt Smithsonian Design Museum. Graduated from the College of William and Mary with a degree in biology.

Experience

Vice Chair

GE
 – Present (11 months)
I lead GE’s efforts to accelerate new growth. I operate GE Business Innovations, which develops new businesses, markets, and service models to drive brand value and engage partners to enhance GE’s inventive culture. This unit includes GE Lighting, GE Ventures & Licensing and GE sales, marketing and communications.

SVP

GE
 –  (7 years 6 months)Greater New York City Area
Served as Chief Marketing & Commercial Officer. Led GE’s growth and market-innovation initiatives, as well as the ventures,licensing, sales, marketing and communications functions. Responsible for GE-wide business platforms including software commercialization, ecomagination, dedicated to environmental innovation and healthymagination, focused on developing better health outcomes.

President, Integrated Media

NBC Universal
 –  (2 years 4 months)
Charged with oversight of television ad sales and leads the Digital Media team, driving the Company’s digital strategy, business and distribution efforts. In addition, oversee marketing and research, and is focused on creating better connections with consumers and multi-platform opportunities for advertisers across all NBCU properties.

Chief Marketing Officer

GE
 –  (3 years)
Oversaw marketing and sales development, and was responsible for cross-business growth programs, including GE's ecomagination environmental program and the Imagination Breakthrough innovation initiative. Also led GE’s integrated communications, including the successful imagination at work brand campaign.

Vice President, Corporate Communications

GE
 –  (4 years)

SVP, Corporate Communications

NBC
 –  (2 years)