Posts
T-Mobile is committed to #JoiningForces
May 5, 2016T-Mobile coming to #SB50!
February 7, 2016Happy Veterans Day!
November 12, 2015
Background
Summary
Strong leader who makes his team, peers and organization perform better. Understands, practices and teaches the craft of leadership.
Marketing Leader with 20+ years experience understanding consumers' needs; developing products & services to meet those needs and creating strategies to achieve company goals. Classically trained marketer and have managed a wide range of brands across a variety of industries (CPG, Telecom, Alcoholic Beverages.)
Proven track record of success in meeting financial and consumer goals and building a strong team.
Marketing Leader with 20+ years experience understanding consumers' needs; developing products & services to meet those needs and creating strategies to achieve company goals. Classically trained marketer and have managed a wide range of brands across a variety of industries (CPG, Telecom, Alcoholic Beverages.)
Proven track record of success in meeting financial and consumer goals and building a strong team.
Experience
Chief Marketing Officer
T-Mobile
Lead a fantastic team to continue to change wireless for the better. Eliminate consumer pain points and end out dated industry practices. Build a high performing team that challenges the norms, has fun and grows our brands and our business.
Senior Vice President, T-Mobile Marketing
T-Mobile
Lead a marketing team of 85 FTE’s, drive $16 BN+ in revenue, grow 30M+ customer base and manage $1 BN+ in spending for all T-Mobile branded products and customers. Develop positioning, product and promotional strategy for T-Mobile to drive customer growth, revenue, profitability, loyalty and brand equity.
• Led an enterprise wide team that re-launched T-Mobile as the ‘unCarrier’ – successfully re- positioning the brand as an alternative to traditional wireless carriers. This program has immediately returned T-Mobile to growth.
• Led an enterprise wide team that re-launched T-Mobile as the ‘unCarrier’ – successfully re- positioning the brand as an alternative to traditional wireless carriers. This program has immediately returned T-Mobile to growth.
Acting CMO & Senior Vice President, Post-Paid Marketing
T-Mobile
Led the T-Mobile Marketing team of 300 FTE’s & effectively managed $1.5 BN in annual spending. Developed positioning, product and promotional strategy for T-Mobile to grow customers, revenue, loyalty and brand equity. Developed strategic OEM & OS partnerships to create a compelling road map of handsets, services and network value propositions for T-Mobile. Led the post-paid marketing team, accountable for 85% of T-Mobile revenue.
• Re-structured marketing organization to simplify structure and improve effectiveness. Closed 50+ open roles in 4 months while dramatically reducing employee turnover.
• Re-vamped 2H 2012 marketing programs to drive +200K net adds. Launched Unlimited Value Proposition, strengthened and extended coverage value proposition.
• Led the team that developed a new 'unCarrier' brand positioning for T-Mobile that is unique, sustainable and relevant.
• Re-structured marketing organization to simplify structure and improve effectiveness. Closed 50+ open roles in 4 months while dramatically reducing employee turnover.
• Re-vamped 2H 2012 marketing programs to drive +200K net adds. Launched Unlimited Value Proposition, strengthened and extended coverage value proposition.
• Led the team that developed a new 'unCarrier' brand positioning for T-Mobile that is unique, sustainable and relevant.
Senior Vice President, Handset Marketing
T-Mobile
Led the Handset Marketing team of 70 FTE’s, managing $4 BN in handset purchases and $200M in Market Development Funds (MDF) from OEM's. Responsible for the overall portfolio strategy, partner strategy, handsets development and marketing of T-Mobile’s handsets. Accountable for the overall handset portfolio including quality, cost, differentiation, sales and MDF generated by the portfolio.
• Created historic partnership with Samsung, our largest supplier. Agreement increased MDF for T-Mobile by $60 M and created a tighter partnership across product development, marketing, retail and supply chain.
• Concentrated the portfolio around fewer strategic OEM’s, increased velocity/model (+39%), extended lifecycle, reduced costs, improved handset quality and increased the level of OEM investment. Started and completed this work while working with OEM’s under the uncertainty of the ATT acquisition.
• Generated over $130 M in savings by concentrating the portfolio around key suppliers through reduced liquidations and reduced device cost.
• Extended In-Home Coverage through expansion of wifi calling usage to 1.5 M users through improved product experience and better overall quality.
• Drove a high performance team to continue improving along every dimension: cost, quality and differentiation, while working under the uncertainty created by impending merger with AT&T.
• Created historic partnership with Samsung, our largest supplier. Agreement increased MDF for T-Mobile by $60 M and created a tighter partnership across product development, marketing, retail and supply chain.
• Concentrated the portfolio around fewer strategic OEM’s, increased velocity/model (+39%), extended lifecycle, reduced costs, improved handset quality and increased the level of OEM investment. Started and completed this work while working with OEM’s under the uncertainty of the ATT acquisition.
• Generated over $130 M in savings by concentrating the portfolio around key suppliers through reduced liquidations and reduced device cost.
• Extended In-Home Coverage through expansion of wifi calling usage to 1.5 M users through improved product experience and better overall quality.
• Drove a high performance team to continue improving along every dimension: cost, quality and differentiation, while working under the uncertainty created by impending merger with AT&T.
Vice President & GM, Franchise Products
T-Mobile
Led a team of 20 and a cross-functional team of 80 to create a unique, franchise handset for T-Mobile. Responsible for product experience, sales, customer satisfaction and EBIDTA. Created long-term strategic positioning to successfully compete with leading smartphones in the category. Transformed the traditional go-to-market processes to deliver a much higher quality, premium experience for the franchise product.
• Drove awareness for myTouch from 0% to 28% and customers from 0 to 1.8 M in 2 years.
• Launched T-Mobile’s first 4G phone and oversaw advertising development that improved increased T-Mobile’s brand equity and successfully positioned against AT&T.
• Launched successive generations of handsets, each with signature value propositions and new technology to support value proposition: video chat, best camera & genius button.
• Launched the second Android phone in the U.S., branded it myTouch and launched it behind a distinctive position in the marketplace.
• myTouch franchise generated the highest satisfaction, accessory margin, revenue and sales in the portfolio.
• Drove awareness for myTouch from 0% to 28% and customers from 0 to 1.8 M in 2 years.
• Launched T-Mobile’s first 4G phone and oversaw advertising development that improved increased T-Mobile’s brand equity and successfully positioned against AT&T.
• Launched successive generations of handsets, each with signature value propositions and new technology to support value proposition: video chat, best camera & genius button.
• Launched the second Android phone in the U.S., branded it myTouch and launched it behind a distinctive position in the marketplace.
• myTouch franchise generated the highest satisfaction, accessory margin, revenue and sales in the portfolio.
VP, Segment Marketing
T-Mobile USA
Planned, developed and execute marketing strategy for post-paid product, advertising and overall marketing planning for $17 billion contract wireless business. Managed a team of 25 marketing professionals.
• Created acquisition strategy for T-Mobile that delivered over 5 MM new customers in 2008.. Managed the development of value propositions, promotions and advertising for the post-paid business.
• Managed channel integration and readiness for key marketing programs with sales leaders across T-Mobile. Planned, developed and executed marketing strategy for pos-paid product, advertising and overall marketing planning for $17 billion wireless business.
• Developed product strategy for post-paid business (represented ~70% of enterprise value); managed overall marketing calendar and prioritization; and advertising development for the company.
• Led a cross-functional alignment between Marketing and Product Development teams to assess the product pipeline, promote high potential products and develop consumer value propositions for products and services.
• Built planning capability to extend lead times and improve overall quality of business plans, incorporating additional consumer feedback and cross functional review.
• Created acquisition strategy for T-Mobile that delivered over 5 MM new customers in 2008.. Managed the development of value propositions, promotions and advertising for the post-paid business.
• Managed channel integration and readiness for key marketing programs with sales leaders across T-Mobile. Planned, developed and executed marketing strategy for pos-paid product, advertising and overall marketing planning for $17 billion wireless business.
• Developed product strategy for post-paid business (represented ~70% of enterprise value); managed overall marketing calendar and prioritization; and advertising development for the company.
• Led a cross-functional alignment between Marketing and Product Development teams to assess the product pipeline, promote high potential products and develop consumer value propositions for products and services.
• Built planning capability to extend lead times and improve overall quality of business plans, incorporating additional consumer feedback and cross functional review.
Vice President, Integrated Marketing
T-Mobile
Responsible for developing the strategy and execution of the advertising, media, sponsorships & promotions, merchandising, website and marketing calendar for T-Mobile.
- Lead a staff of 40 marketing professionals who manage the execute the marketing plan for a brand that ranks in the top 20 in terms of advertising spend in the U.S.
- Manage high profile sponsorships like the NBA and the World Cup
- Oversee product integeration and entertainment marketing.
- Lead a staff of 40 marketing professionals who manage the execute the marketing plan for a brand that ranks in the top 20 in terms of advertising spend in the U.S.
- Manage high profile sponsorships like the NBA and the World Cup
- Oversee product integeration and entertainment marketing.
Director of Marketing
T-Mobile
Responsible for the marketing plans & strategy for the core & family segments for T-Mobile, focused on acquisiton. Key areas include advertising, pricing and product/service innovation. Lead retail marketing to develop a holistic strategy for retail environment. Manage and develop staff of 8 marketing professionals.
Marketing Manager
The Clorox Company
Manage the P&L of key brands (Pine-Sol, Glad) for the Clorox company. Develop strategy and plans to achieve objectives and increase profit and volume. Manage and develop staff of 4 marketing professionals.
Associate Marketing Manager
E. & J. Gallo Winery
Track and analyze the Bartles & Jaymes business. Recommend changes to plans based on analysis. Manage and develop promotions and marketing communications for the brand.
