Background
Summary
With the goal of revitalizing McDonald’s as a modern, progressive burger company, delivering a contemporary customer experience, Steve Easterbrook became President and CEO of the world’s largest foodservice company in early 2015. He’s passionate about running great restaurants – and building on that foundation to create financial value, drive operating growth and generate excitement for the brand.
Easterbrook believes in the entrepreneurial spirit of McDonald’s system of franchisees, suppliers and employees and the power of the company’s geographically diversified restaurant portfolio. Since joining McDonald’s in 1993 as a Financial Reporting Manager in London, Easterbrook has held numerous leadership roles, including CEO of McDonald’s UK, President of McDonald’s Europe and most recently, Global Chief Brand Officer.
With 36,000 restaurants in more than 100 countries in the McDonald’s portfolio, Easterbrook and his leadership team create global frameworks that are adapted by local markets, powering a brand that is relevant both locally and globally.
In addition to his more than 20 years with McDonald’s, Easterbrook’s time leading two UK-based restaurant chains – PizzaExpress and Wagamama – equips him with an outside perspective. Plus, his experience spans beyond the restaurant industry. Easterbrook is a certified accountant and a visiting fellow of the Oxford University Centre for Corporate Reputation.
Easterbrook has a degree in natural sciences from Durham University, where he played cricket.
Easterbrook believes in the entrepreneurial spirit of McDonald’s system of franchisees, suppliers and employees and the power of the company’s geographically diversified restaurant portfolio. Since joining McDonald’s in 1993 as a Financial Reporting Manager in London, Easterbrook has held numerous leadership roles, including CEO of McDonald’s UK, President of McDonald’s Europe and most recently, Global Chief Brand Officer.
With 36,000 restaurants in more than 100 countries in the McDonald’s portfolio, Easterbrook and his leadership team create global frameworks that are adapted by local markets, powering a brand that is relevant both locally and globally.
In addition to his more than 20 years with McDonald’s, Easterbrook’s time leading two UK-based restaurant chains – PizzaExpress and Wagamama – equips him with an outside perspective. Plus, his experience spans beyond the restaurant industry. Easterbrook is a certified accountant and a visiting fellow of the Oxford University Centre for Corporate Reputation.
Easterbrook has a degree in natural sciences from Durham University, where he played cricket.
