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Sales : Christie Hicks at Starwood Hotels & Resorts Worldwide, Inc

Christie Hicks

Christie Hicks

GLOBAL SALES EXECUTIVE & CORPORATE BUSINESS STRATEGIST – DRIVING B2B PROFITABILITY IN THE HOSPITALITY INDUSTRY
Current
  1. Starwood Hotels & Resorts Worldwide, Inc.
Previous
  1. Starwood Hotels & Resorts Worldwide, Inc.
  2. Hyatt Hotels Corporation
Education
  1. Tulane University
500+connections

Background

Summary

> AWARD-WINNING SENIOR-LEVEL SALES EXECUTIVE <
* Member of Senior Leadership Team at Starwood Hotels & Resorts and Sought-After Guest Speaker
* Expertise in Building High-Performing Sales Organizations, Developing Sales Talent, & Communicating a Vision of Success
* Heavily Influence Strategy & Implement Global-Scale Initiatives that Garner Multibillion-Dollar Results
* Recognized as One of the 25 Most Influential People in Hospitality & the Meetings Industry

Starwood Hotels & Resorts Worldwide is one of the largest hotel companies with nine unique brands, employing over 171,000 people across 1,162 properties. Since 2009, I have been directing 5K+ sales professionals for the entire Sales Organization as Senior Vice President. I bring a 25+-year career focused on delivering quantifiable results through sound direction and a deep understanding of the Hospitality Industry. Prior to joining Starwood in 1999, I led a team of 68 in the annual sales production of $550 million at Hyatt Hotels, leveraging my drive and passion to work my way through the leadership ranks.

> I am not afraid to take the risks and manage the ensuing change that bring dramatic improvements in both productivity and profitability.

> I set ambitious goals because I know my team can achieve them.

> Have transformed collective mindsets and turned around the sales cultures of underperforming divisions.

-- Led the sales team to align with the transformation from a domestic to a global organization. I elevated accountability, promoted collaboration, and connected divisions.

-- In creating the Sales Talent Program at Starwood, I developed true leaders while reforming core competencies, assessment, compensation, incentivizing, and recruitment tools.

-- Taking a unique approach to complex Starwood accounts valued at $1B annually/20% of total transient revenues, I identified the need for and created the Strategic Account Management Team.

Experience

SENIOR VICE PRESIDENT OF STARWOOD SALES ORGANIZATION

Starwood Hotels & Resorts Worldwide, Inc.
 – Present (7 years)Stamford, Connecticut
Deliver results in strategically-focused position, leading 5,000 sales professionals to goal attainment as an executive leader for a company with $1B+ EBIDTA and a 171K global headcount. Administer $48M budget. Currently travel up to 70% internationally.
> Spearheaded $100M overhaul of entire sales system, rolling out ISAC (Integrated Sales & Catering).
> Drove double-digit growth in new business, merging new business development into measurement and pay.
> Lead customer work stream for Global Personalization initiative, encompassing 70% from B2B channel.
> Launched and direct seven Sales Lead Processing Centers globally, surpassing projected goals in first two years.
> Led two-year negotiation of online travel agency contracts, resulting in $17M in bottom-line savings.
> Revamped and globalized incentive trips, enhancing cultural experiences and motivating sales force.
> Support “Agility Center of Excellence” initiative, improving change management, organizational effectiveness, project management, communication, and training processes corporate-wide.

SENIOR VICE PRESIDENT OF GLOBAL SALES

Starwood Hotels & Resorts Worldwide, Inc.
 –  (9 years)Stamford, Connecticut
Motivated 260 employees internationally, including sales, sales strategy and operations, sales reporting, strategic account management, special events, and industry relations. Managed $46M budget. Resolved escalated conflicts.
> Led sales force across Starwood segments (Group, Transient, Leisure, and TMC), delivering $3.2B annually.
> Unlocked sales growth potential, building preferred customer partnerships while managing multiple initiatives.
> Advanced efforts in new hotel development as key sales contact for Real Estate Development Group.

VICE PRESIDENT OF GLOBAL SALES – NORTH AMERICA DIVISION

Starwood Hotels & Resorts Worldwide, Inc.
 –  (1 year)Stamford, Connecticut
Drove sales performance, managing a 100+ global force responsible for top group and leisure accounts worth $1B annually.
> Participated in all brands’ sales/marketing strategies as part of Global Marketing Council.
> Strengthened relationships with profitable electronic companies, assembling business strategy.

VICE PRESIDENT OF NATIONAL SALES

Hyatt Hotels Corporation
 –  (14 years)Chicago, Illinois
Hired and directed a team of 68 sales professionals across 27 locations, penetrating and expanding markets.
> Drafted annual sales/incentive plans for National Sales Force, responsible for top 2,200 accounts. Focused efforts on identifying and capturing revenue potential, utilizing Total Account Management Principles.
> Secured and nurtured key partnerships; entrusted as Hyatt spokesperson for leading industry organizations.
Progression of titles at Hyatt includes:
ASSISTANT VICE PRESIDENT OF NATIONAL SALES (1996 – 1999)
DIRECTOR OF SALES, NORTHEAST NATIONAL SALES OFFICE (1994 – 1996)
DIRECTOR OF NATIONAL SALES (1991 – 1994)
SALES MANAGER, HYATT REGENCY NEW ORLEANS (1986 – 1991)
ADMINISTRATIVE ASSISTANT (1985 – 1986)

Volunteer Experience & Causes

Opportunities Christie is looking for:

  • Joining a nonprofit board

Organizations

McKinsey & Company

Sales and Channel Management Executive Advisory Board
Starting 

TripAdvisor

Advisory Board Member
Starting 

Business Travel News (BTN)

Advisory Board Member
Starting 

Global Business Travel Association (GBTA)

Foundation Board of Trustees
Starting 

United States Travel Association (USTA)

Chairman’s Circle; Meetings Mean Business, Executive Committee
Starting 

CIC Foundation

Chair
 – 

American Society of Association Executives (ASAE)

Board of Directors, Leadership Committee, Awards Committee, Nominating Committee, Member
 – 

Professional Convention Management Association (PCMA)

Board of Directors; Trustee and Chair Elect, PCMA Education Foundation; Annual Meeting & Program Committee; Chair, Housing Committee
 – 

Honors & Awards

One of the 25 Most Influential People in the Meetings Industry

One of the 25 Most Influential People in the Meetings Industry

Handpicked as the first woman to join the 11-person Senior Leadership Team at Starwood—responsible for corporate strategy-setting

NYSAE Vision Award

One of the 25 Most Influential People in Hospitality

PCMA Professional Achievement Award

Donald N. Pritzker Award (Hyatt’s most coveted sales reward)

Nomination, Hyatt Team of the Year Award

National Sales Manager of the Year Award

Education

Tulane University

Bachelor's Degree