Background
Summary
Kelly Bennett became Netflix Chief Marketing Officer in 2012. Reporting to the CEO, Kelly leads global marketing across more than 100 countries including the launch of entertainment brands such as 'House of Cards', 'Orange is the New Black' and Marvel's "Daredevil".
Prior to joining Netflix, Kelly spent nearly a decade with Warner Bros. Pictures where he most recently served as Vice President Interactive within the World Wide Marketing team leading international digital campaigns for movie titles including the Harry Potter franchise, Inception, 300, The Hangover, Sherlock Holmes, Ocean’s 12, The Dark Knight franchise and many more.
Before that Kelly ran digital marketing for Warner Bros. Pictures based in Europe, the Middle East and Africa and worked in promotion and business development at the company. He previously held executive positions at Dow Jones International and Ignition Media as well as being a partner in online marketing agency Cimex Media, all based in London UK.
Kelly recently served as a digital media advisor to President Obama and the White House Communications team in February 2015. He was marked as one of the 5 CMOs to watch in 2015 by The Wall Street Journal and ExecRank listed him as the top ranking CMO of 2015 based on business performance. He is a regular speaker at UCLA Business School and serves as a guest lecturer at Oxford University and Stanford Graduate School of Business.
Prior to joining Netflix, Kelly spent nearly a decade with Warner Bros. Pictures where he most recently served as Vice President Interactive within the World Wide Marketing team leading international digital campaigns for movie titles including the Harry Potter franchise, Inception, 300, The Hangover, Sherlock Holmes, Ocean’s 12, The Dark Knight franchise and many more.
Before that Kelly ran digital marketing for Warner Bros. Pictures based in Europe, the Middle East and Africa and worked in promotion and business development at the company. He previously held executive positions at Dow Jones International and Ignition Media as well as being a partner in online marketing agency Cimex Media, all based in London UK.
Kelly recently served as a digital media advisor to President Obama and the White House Communications team in February 2015. He was marked as one of the 5 CMOs to watch in 2015 by The Wall Street Journal and ExecRank listed him as the top ranking CMO of 2015 based on business performance. He is a regular speaker at UCLA Business School and serves as a guest lecturer at Oxford University and Stanford Graduate School of Business.
Experience
Chief Marketing Officer
Netflix
Vice President Interactive, World Wide Marketing
Warner Bros. Pictures
www.warnerbros.com
Director New Media & Interactive Marketing EMEA
Warner Bros. Pictures International
www.warnerbros.co.uk
Director, Promotions EMEA
Warner Bros. Pictures International
www.warnerbros.co.uk
Business Development Manager, EMEA
Warner Bros. Online International
Business Development Manager, International
Dow Jones International
Partner
Cimex Media
Business Development Director
Ignition Marketing
Honors & Awards
Digital Communications Advisor to President Obama
Digital Communications Advisor to President Obama and White House Staff.
The 5 CMOs to Watch in '15
The Wall Street Journal
http://blogs.wsj.com/cmo/2014/12/29/5-cmos-to-watch-2015/
8 Great Digital Hires of the Past Year
Ad Age
http://adage.com/article/digital/meet-8-digital-hires-past-year/239954/
100 Most Innovative CMOs in the World
Hot Topic
https://www.hottopics.ht/stories/infographic/the-100-top-cmos-in-the-world/
Top 40 Marketing Innovators to Watch
PR Week
http://www.prweek.com/article/1331705/top-40-marketing-innovators-watch
PRWeek highlights brand leaders who not only raise the bar within their own organizations, but also push the boundaries and redefine what marketing is.
Netflix is changing the way we watch TV. More and more people are opting out of traditional cable packages because their favorite shows are released online for less than $8 a month. Netflix’s successful series House of...more
PRWeek highlights brand leaders who not only raise the bar within their own organizations, but also push the boundaries and redefine what marketing is.
Netflix is changing the way we watch TV. More and more people are opting out of traditional cable packages because their favorite shows are released online for less than $8 a month. Netflix’s successful series House of...more
Additional Honors & Awards
2010 Clio Bronze: "221B.SH - Sherlock Holmes"
http://awards.akqa.com/awards2011/Webby/221B/default.htm
2010 One Show Interactive Bronze Pencil: "221B.SH - Sherlock Holmes"
2010 FWA - Site Award: "HarryPotterTweet.com"
http://ow.ly/5hTxQ
2009 Silver Bookmark Award - "HarryPotterTweet.com"
2009 Davey Award - "Get Smart Agent Training"
Winner BAFTA Interactive Entertainment Award 2001 with Department for Children, Schools and Families’ "Gridclub" initiative.
Winner BAFTA Interactive Entertainment Award 2000 with Channel 4 - "Homework High"
http://awards.akqa.com/awards2011/Webby/221B/default.htm
2010 One Show Interactive Bronze Pencil: "221B.SH - Sherlock Holmes"
2010 FWA - Site Award: "HarryPotterTweet.com"
http://ow.ly/5hTxQ
2009 Silver Bookmark Award - "HarryPotterTweet.com"
2009 Davey Award - "Get Smart Agent Training"
Winner BAFTA Interactive Entertainment Award 2001 with Department for Children, Schools and Families’ "Gridclub" initiative.
Winner BAFTA Interactive Entertainment Award 2000 with Channel 4 - "Homework High"
